Management of Social Media for Disaster Risk Reduction and Mitigation in Philippine Local Government Units
Erwin Alampay, Xavier Venn Asuncion and Maricris Delos Santos
This study looked at how local government units (LGUs) have appropriated the use of social media for its disaster risk mitigation services. In particular, it looks at how the models by which the LGUs organize and manage their operation.
As a conclusion, the study found that LGUs in the Philippines at present could be described to be at Stage 2, or Constructive Chaos. Part of the chaos, has to do with the fact that LGUs are empowered to be autonomous, and in this respect, they are encouraged to innovate. This innovation, is evident in how they are named, how their social media teams are positioned/organized. In addition, this chaos may also be a function of the lack of central direction in how LGU presence online is managed in the Philippines, including poor interoperability of systems (Alampay 2013), and coordination, in DRRM in particular. At present, LGUs and other agencies are beginning to develop systems and policies through experience. Hopefully, soon, experiences can become opportunities for a more systematic and institutionalized way of managing DRRM related information, given how information such as these cuts across national agencies and local governments alike. This though is complicated by the fact that it requires balancing, sometimes competing values(Alampay, et.al. 2012).
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